“Author Archive”
Stories written by amylimcd

Should I Copyright my Website Content and eBooks?

Copyright protection arises when you create an ORIGINAL WORK OF AUTHORSHIP and fix it in a tangible medium of expression. So, while copyright does not protect plain ideas or concepts, it will protect the content you create on a webpage or in an eBook.  Also, software can be protected by copyright laws. This protection actually [...]

March 30th, 2010 | Posted in Legal | Read More »

Google Sidewiki raises Defamation Concerns

If you are involved in online marketing, you have likely heard of Google’s newest addition to its Toolbar- the Google Sidewiki.  This feature allows anyone to make comments and provide any information that shows up when others (using the Google toolbar) pull up your website. Just as with any wiki, there is some good intention [...]

October 8th, 2009 | Posted in Business Planning | Read More »

Exploiting Kid Data Has Legal and Publicity Implications

Child related businesses are extremely lucrative on the Internet. Companies make millions of dollars selling many different products and publications related to kids. The flip side to running any business related to children is that they are a protected constituency and, especially when it comes to information, any business owner must keep up with the [...]

September 4th, 2009 | Posted in Business Planning | Read More »

Will Adding Legalese to Websites Hurt Sales?

Because the Internet is known as the “unknown” wild west at times when it comes to determining legal obligations and potential for lawsuits and legal trouble, it is strongly recommended that every website have legal terms and conditions governing privacy, the use of information, the use of the site and the sale of any services [...]

August 14th, 2009 | Posted in Business Planning,Legal | Read More »

Black Hat v. White Hat Internet Marketing

I started learning about how to make money via Internet Marketing back in 2004. A good friend of mine also started learning with me.  However, we both chose totally different online paths. I stuck with the traditional method of finding a market need, building a site to build relationships and provide value and to sell [...]

August 4th, 2009 | Posted in Business Planning,Marketing | Read More »

Copyright Owners Have Extra Step before Alleging Infringement

The Digital Millennium Copyright Act (DMCA) is the law that provides copyright owners with remedies if their works/content are being used unlawfully on an Internet site.  While there are some administrative requirements to exercising remedies, the main requirement is that the copyright owner believe in good faith that its content is being misappropriated. In a [...]

January 22nd, 2009 | Posted in Legal | Read More »

Online Fraud Makes Branding More Important for Small Business

Online fraud is growing rampantly without any end in sight.  While the Internet has become a lucrative channel for conducting business and selling goods and services, it also created a lucrative avenue for scammers and thieves. Today, anyone can put up a professional website for very little costs.  A domain only costs $8, hosting can [...]

January 15th, 2009 | Posted in Business Planning,Legal,Marketing | Read More »

Is it Legal to Buy Your Competitors Names as Keywords for PPC/Adwords?

One of the most effective methods of advertising on the Internet is known as Pay Per Click (PPC). Google Adwords is the largest and most used PPC ad network but there are many others (Yahoo Search Marketing and MSN) that are based on the same concept. PPC networks allow you to bid on specific keywords [...]

January 5th, 2009 | Posted in Business Planning | Read More »

Social Networking Can Benefit Any Business But Beware of the Traps

Social networking websites have become the latest rage on the Internet. Many traditional websites have been surpassed in traffic by social sites such as Facebook, YouTube and MySpace. While viable business models behind the social networking sites themselves are still playing out, the benefit of social media to any business is definitely proving itself. The [...]

January 3rd, 2009 | Posted in Business Planning,Marketing | Read More »

An Internet Marketing Business Provides the Best ROI with the Least Amount of Risk

It still amazes me the percentage return on investment that is possible with an Internet business. For myself, I have several online businesses which each required about a $1,000 on average to launch and get to a point where they were bringing in revenue. This includes everything from all the infrastructure, web design, keyword research, [...]

December 26th, 2008 | Posted in Business Planning,Products & Course Reviews | Read More »

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