The pricing structure that you adopt for your goods and services will determine whether your sales soar beyond expectation or flops. Getting your prices right involves a set of factors that must not only take into account the cost of production, but also embraces the behaviours and situations of the target population. The idea of [...]
Whether you like it or not, you brainchild, the company you so carefully thought out and built from the ground up will one day be run by others. This could be as a result of you handing it over, selling it to go on retirement or if you decide to go in another direction by [...]
Creating a brand is more than just a slogan or a logo on your company car and on the packaging of your product. The brand is supposed to set you apart, describe your ambitions and convey a connection between the product and the specific need you strive to address in your products. Most of us [...]
The importance of marketing in every business venture is undisputable. You employ it from the time you conceive a business idea to the time you put the finished products on the shelf. You’ve got to go out there and sell your ideas to investors. After production you have to let people know that you’ve got [...]
Lately I have been thinking a lot about ways a business owner can make more money and diversify their risk at the same time. And, the thought that keeps coming back to me is licensing. Licensing is the magic secret sauce to most any software company. It allows them to create their software product once [...]
If you are involved in online marketing, you have likely heard of Google’s newest addition to its Toolbar- the Google Sidewiki. This feature allows anyone to make comments and provide any information that shows up when others (using the Google toolbar) pull up your website. Just as with any wiki, there is some good intention [...]
Child related businesses are extremely lucrative on the Internet. Companies make millions of dollars selling many different products and publications related to kids. The flip side to running any business related to children is that they are a protected constituency and, especially when it comes to information, any business owner must keep up with the [...]
Because the Internet is known as the “unknown” wild west at times when it comes to determining legal obligations and potential for lawsuits and legal trouble, it is strongly recommended that every website have legal terms and conditions governing privacy, the use of information, the use of the site and the sale of any services [...]
I started learning about how to make money via Internet Marketing back in 2004. A good friend of mine also started learning with me. However, we both chose totally different online paths. I stuck with the traditional method of finding a market need, building a site to build relationships and provide value and to sell [...]
Online fraud is growing rampantly without any end in sight. While the Internet has become a lucrative channel for conducting business and selling goods and services, it also created a lucrative avenue for scammers and thieves. Today, anyone can put up a professional website for very little costs. A domain only costs $8, hosting can [...]